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Data Quality

Proprietary data no longer wins by being exclusive. As AI models grow more capable of reasoning over public information, advantage now comes from data that is verified, permissioned, and trustworthy. This piece explores why data quality, not data volume, is becoming the foundation for reliable AI and confident decision-making.

Dec 15, 2025

Bob Fawson
Inputs and Outputs
Data Quality

A Data Quality Co-op perspective on Anthropic’s new data-poisoning research, underscoring why trusted, verified inputs are the foundation of safe AI and reliable insights. Data Quality Co-op highlights how its shared infrastructure, supplier benchmarking, and multi-signal validation layers help the industry strengthen data integrity long before models or analyses are built.

Nov 15, 2025

Ian Haynes
Podcast
Data QualityPodcast

On Sima Vasa’s Data Gurus podcast, Data Quality Co-op CEO Bob Fawson discussed why market research doesn’t have a tools problem—it has a coordination problem. He explained how programmatic sampling and AI have increased complexity and called for shared, privacy-safe quality signals “like a credit score” to strengthen transparency and trust across the industry.

Oct 14, 2025

Bob Fawson