We write for Quirk’s Media about the data quality market
In a recent article for Quirk’s Media, our CEO and Co-Founder Bob Fawson addresses a critical issue in the market research industry: the persistent challenges around data quality.
In a recent article for Quirk’s Media, our CEO and Co-Founder Bob Fawson addresses a critical issue in the market research industry: the persistent challenges around data quality. Drawing parallels to past disruptions in other industries, Fawson argues that the data quality market is at a crossroads.
In "The data quality market is broken. Can history help us fix it?" Bob explains that, despite significant advancements in technology, the industry's traditional approach to ensuring data quality—relying heavily on post-survey cleaning and rudimentary fraud detection—hasn't kept pace with the sophistication of modern-day fraudsters. He calls for a shift towards more proactive, systemic solutions that emphasize fraud prevention before data collection begins.
The article not only sheds light on the inherent flaws in the current system but also looks to history for inspiration, proposing that just as other sectors have undergone radical transformations, the data quality space must innovate to address growing concerns around trust, integrity, and transparency. Here at Data Quality Co-op, we’ve made a commitment to collaboration and innovation to help keep our industry moving right direction. To learn more about how our platform is working to create a better eco-system, go here.
For anyone in the market research industry, Bob’s recent article in Quirk’s is a must-read. It’s a timely reminder that addressing data quality isn't just about fixing problems after they occur—it's about creating a smarter, more sustainable future for the entire industry.